course | The Innovators's DNA
Boost your profile through The Innovators's DNA. Expert trainers, practical exercises, and recognized certification in UAE.
DIGTR-452 | The Innovators's DNA
Course Sector : Digital Transformation and Innovation
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 11/10/2026 | 15/10/2026 | Doha | $4,250 | Book now |
| 5 Days | 15/03/2027 | 19/03/2027 | Dubai | $4,250 | Book now |
| 5 Days | 19/04/2027 | 23/04/2027 | Dubai | $4,250 | Book now |
| 5 Days | 19/07/2027 | 23/07/2027 | Barcelona | $4,950 | Book now |
Course Introduction
A recent IBM poll of fifteen hundred CEOs identified creativity as the number-one “leadership competency” of the future.
Apple’s slogan "Think Different” is inspiring but incomplete. That explains that innovators must act consistently differently to think differently. Through understanding, reinforcing, and modeling the innovator’s DNA, whereas the modern theory of competitive advantage considers innovations as one of the most important sources of competitive advantage.
This Interactive “The Innovator’s DNA” program is inspired by two of the best books that tackled this topic: The Myths of Creativity & The Innovator’s DNA. We will highlight the mistaken ideas that hold us back and explore how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs to meet the increasing demands from businesses and citizens in a rapidly changing and technologically evolving environment.
Course objective
- Discuss what makes innovators different
- Criticize the myths of creativity
- Find out the five discovery skills of innovators
- Describe the innovation matrix
- Appreciate your potential for thinking creatively and enabling innovation
- Generate innovative solutions by discovering and testing creative ideas
- Discuss the innovator’s DNA model for generating innovative & creative ideas
- Create an environment that continually fosters creativity and innovation
- Develop a persuasive case for implementing an innovation
- Use the SCAMPER technique for generating ideas
- Accelerate your innovation skills & foster more innovation to improve your work.
- Lead through innovation & finding solutions to your daily problems.
Course audience
- Business and technology leaders
- Business Unit Managers
- Business Development Consultants
- General Managers / Regional Managers
- Senior and mid-level leaders
- Individual leaders of all levels in the organization
- Art Director
- Marketing Consultants
- Marketing Development Manager
Course Outline | Day 01
The Innovator’s DNA
- What is innovation
- The role of creativity and innovation in the fight against COVID-19
- Who Is Classified as an Innovator?
- What Makes Innovators Different?
- What if you’re not born an Innovator?
- 10 Myths About Creativity
- Left & right brain functions.
- Train your Brain™ Strategies.
Course Outline | Day 02
How Innovators Stack Up
- The Five Discovery Skills of Disruptive Innovators
- Associating
- Questioning
- Observing
- Experimenting
- Networking
- What motivates Innovators?
Innovation Matrix
- Incremental innovation
- Disruptive innovation
- Sustaining innovation
- Radical innovation
Course Outline | Day 03
Foundation for Creative Thinking and Innovation
- Understanding Creativity and Innovation
- Your Brain as a Connection Machine
- The Infamous “Box” in Our Mind
- Discussion: Your Creative Strengths
- Action Planning: Your "Creativity Walls"
The innovator’s DNA model for generating innovative & Creative ideas
- Generativity Theory
- Techniques for Generating Ideas
- Techniques for Breaking Thought Patterns
- Action Planning: Starting to Get "Unstuck"
Course Outline | Day 04
Converting Creative Ideas into Reality
- Types of Innovation
- The Innovation Process
- Concept Feasibility
- Action Planning Capstone: Creating a Persuasive Case for Innovation
SCAMPER Technique
- 4-stage Accelerated Innovation™ Process
Course Outline | Day 05
Fostering a Creative and Innovative Environment
- Conditions Needed to Build Innovation Capability
- Roles and Responsibilities
- Spaces to inspire innovation & to motivate teams.
- Creative ideas into real innovation by applying “The
- KnowBrainer® Innovation Tool & System.
- Action Planning: Changing Your Environment
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.
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