course | Certificate in Strategy Management and The Balanced Scorecard

The Meaning of Strategy
 

• What is strategy?
• Strategic planning vs strategy implementation
• Key elements in each phase
• Michael Porter’s definition of strategy

Vision, Mission, and the Statement of Purpose
 

• Understanding vision and mission
• New thinking on the statement of purpose
• Criteria for good vision and mission statements
• The IKEA case study
• The Patni case study

First Steps in Strategy Development
 

• The five questions for strategy development
• Degrees of strategic freedom
• The Icon Water case study
• The Tata Power case study
• Understanding the Big Hairy Audacious Goal (‘BHAG’)
   

Assessing the Opportunity
 

• Strategic market opportunity
• Evaluating market attractiveness – 5 Forces
• Running an effective SWOT analysis
• Drawing some initial strategic conclusions

Developing Your Strategy – Strategic Themes
 

• Identifying sources of growth with the growth matrix
• The use of scenario planning
• Understanding strategic themes
• The chemical company case study
• The Middle East family business case study

Developing Your Strategy – Uncovering a Winning Approach
 

• Pathways to growth – pros and cons of different approached
• Creating a compelling value proposition

Developing Your Strategy – Structuring Your Plan
 

• Steps in building a time bounded strategic plan
• Evaluating option with financial analysis
• Introducing and evaluating strategic risks

Going Digital – The Opportunity and Necessity
 

• Putting digital strategy into context
• The three stages of going digital
• Case study PD@GE
• Case study – Volkswagen and the Internet of Things
• Lessons for the top digital performers

Introducing Blue Ocean Strategy
 

• What is Blue Ocean thinking?
• Blue and red oceans
• Key techniques from Blue Ocean thinking – ERRC; the Value Curve
• The Commerce Bank case study
• When is the Blue Ocean strategy appropriate?

Why Strategies Fail
 

• Causes of strategy failure
• The Strategy Focused Organization

Preparing for Implementation – The Business Model Canvas
 

• What is a business model canvas?
• The nine elements that define your business model
• Case study - The LinkedIn Business Model Canvas

Balanced Scorecard Part 1- An Introduction to Strategy Mapping
 

• What is a Balanced Scorecard?
• The value of strategy mapping
• Case study – An Australian construction firm

Balanced Scorecard Part 2 – Key Performance Indicators and Targets
 

• Linking performance indicators to your strategy map
• Criteria to design good KPIs
• KPI pitfalls
• Case study – Airport arrivals KPIs
• Three methods for target setting
• Balanced Scorecard KPIs and the link to budgeting

Balanced Scorecard Part 3 – Initiatives
 

• Defining an initiative
• The role of initiatives
• Identifying, prioritizing, and rejecting initiatives
• A template for initiative definition

Balanced Scorecard Part 3 – Cascading Your Balanced Scorecard
 

• Aligning strategy through the organisation
• Techniques of cascading
• Cascading to line business units
• Cascading to support functions
• How many levels should I cascade?

Aligning Your Resources – Budgeting and Resource Allocation
 

• The link between strategy and budget
• Understanding the need for ‘Stratex.’
• Designing a new budgeting process
• Zero-based budgeting
• Beyond budgeting

Aligning Your Resources – Human Resource Planning
 

• The link between strategy and human resources
• Linking workforce planning to strategy
• Uncovering critical roles
• Succession planning
• Employee engagement and performance assessment

Strategic Business Performance Reporting
 

• What’s wrong with current reporting
• Aligning your reporting to strategy
• Introducing key focusing questions
• Case study: The KiwiRail report
• The IIAA meeting approach
• Understanding the Big Hairy Audacious Goal (‘BHAG’)

Strategic Leadership Traits
 

• Managing change
• Questions in the mirror