course | Google Analytics Individual Qualification (GAIQ)
Join our Google Analytics Individual Qualification (GAIQ) course in UAE. Gain practical google analytics individual qualification gaiq skills with expert
IT-2452 | Google Analytics Individual Qualification (GAIQ)
Course Sector : Information Technology
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 04/10/2026 | 08/10/2026 | Riyadh | $4,250 | Book now |
| 5 Days | 04/01/2027 | 08/01/2027 | Abu Dhabi | $4,250 | Book now |
| 5 Days | 15/03/2027 | 19/03/2027 | Cape Town | $4,950 | Book now |
| 5 Days | 14/06/2027 | 18/06/2027 | Dubai | $4,250 | Book now |
Course Introduction
This program is designed to prepare participants for the Google Analytics Individual Qualification (GAIQ) exam and to build a deep understanding of Google Analytics 4 (GA4).
The program focuses on the frameworks behind web analytics, data collection methodologies, and the strategic use of analytics for decision-making.
Course objective
- Understand core concepts and structures of GA4
- Learn how Google Analytics collects, processes, and reports data
- Master audience segmentation and behavioral analysis
- Interpret traffic sources and campaign performance
- Understand e-commerce tracking and event tagging
- Prepare confidently for the GAIQ certification exam
Course audience
- Web analysts and data professionals
- E-commerce and digital marketing managers
- Anyone preparing for the GAIQ certification
Course Outline | DAY 01
Introduction to Google Analytics and GA4:
- Evolution from Universal Analytics to GA4
- The purpose and benefits of using GA
- Basic terminologies and metrics
- How does GA4 differ from traditional analytics?
- Overview of the GA interface and key reports.
- GA account structure: property, data streams, and views.
Data Collection and Configuration
- Understanding how GA4 collects data.
- Setting up data streams for websites and apps.
- Configuring tagging using Google Tag Manager (GTM).
- Data retention and user privacy controls.
- Cross-domain tracking concepts.
- The importance of clean data.
Course Outline | Day 02
Events and Conversions:
- Event-driven model in GA4
- Automatically collected events vs. custom events
- Conversion setup and tracking
- Naming conventions and best practices
- Enhanced measurement features
- Using the debug view to test events
Audience Segmentation and User Properties:
- Audience definitions in GA4
- Creating custom segments
- Understanding user properties and their impact
- Lifecycle vs. user reports
- Analyzing engagement and retention
- Techniques for behavioral segmentation
Course Outline | Day 03
Traffic Acquisition and Source Attribution:
- Understanding traffic sources in GA4.
- Source/medium/channel definitions.
- Attribution models and lookback windows.
- UTM tagging best practices.
- Evaluating campaign performance.
- Multi-channel funnel theory.
User Behavior and Engagement Analysis:
- Page views, sessions, and engagement metrics.
- Event reports and user pathing.
- Bounce rate vs. engagement rate in GA4.
- Using funnel and path exploration tools.
- Scroll, click, and interaction analysis.
- Understanding site content performance.
Course Outline | Day 04
E-commerce Tracking and Monetization Reports:
- E-commerce setup in GA4
- Recommended e-commerce events
- Purchase funnel and checkout behavior
- Revenue attribution and ROI
- Linking Google Ads and GA4
- Monetization reports walkthrough
Admin Settings and Data Governance:
- Admin interface overview
- User management and permissions
- Connecting to BigQuery and other tools
- Data filters and exclusions
- Managing internal traffic
- Understanding limitations and sampling
Course Outline | Day 05
GA4 Reporting and Dashboarding:
- Using standard vs. custom reports
- Creating explorations
- Dashboards and visualization in GA4
- Scheduled reports and sharing options
- Exporting and interpreting data
- Integration with Looker Studio
Certification Preparation and Practice:
- GAIQ exam structure and tips
- Reviewing key concepts and terminology
- Practice test questions and scenarios
- Time management for exam success
- Addressing common exam mistakes
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.
🔗 Quick Links
Sister Companies to Boost Consulting and Training
most trending
And Recommended Training Courses
We believe in progress for everyone.
We helped more than 10,000 clients over 20 countries on 4 continents in boosting their knowledge, skills, and careers.
Boost Training And Consulting All Copyrights Reserved 2026