course | Personal Branding and Reputation Management

Module 1: Introduction to Branding
 

• What does branding entail?
• Debunking myths about branding
• The Nature of Branding and Its Historical Evolution
• The diverse perspectives on branding
• Relevance of branding for customer attraction

Module 2: Building a Brand from an Organizational Perspective
 

• Importance of branding for organizations
• How to build a reputable brand for an organization?
• The public image of an organization and its branding
• Branding as a lever, not simply an outcome
• Building brands across cultural and geographical limitations.

Module 3: Branding for Professionals in the Workplace
 

• How to improve branding in the workplace as a professional?
• Why is branding important in the workplace?
• Dressing & personal development tips for professionals
• Building the influential workplace brand
• How to be seen and heard with respect as a professional?

Module 4: Branding for Social Influence and Public Appeal
 

• How to improve public appeal through branding?
• Becoming a more influential personality through branding
• Attracting people of influence and worth
• Standing out at work through effective branding
• Gaining recognition for self-growth and development

Module 5: Creating a personally unique brand
 

• What is personal branding?
• Do’s and don’ts of personal branding
• Building an attractive social media profile
• Online visibility and usefulness
• Improving your self-confidence through personal branding
• Creating strategies to improve personal branding

Module 6: Tools of Branding 
 

• What are the effective tools of branding?
• Social Media channeling for effective branding
• Reach and influence of a good online profile
• Do’s and don’ts online to build a good personal brand
• Lessons from success stories in personal branding

Module 7: Public Image & Reputation Management 
 

• Maintaining a strong public image
• Ways to become a naturally likable personality
• Enhancement of reputation and public image
• Self-awareness on a personal and professional level
• Do’s and don’ts of good reputation management

Module 8: Strategies for Brand Development
 

• Effective strategies for effective branding
• Limitations of branding
• Case studies – application of specific strategies to branding
• Building a unique brand without stress
   

Module 9: Dealing with Crisis
 

• Complaints and Their Resolution
• Complaint escalation plan
• Crisis management – Choosing and training spokespersons
• Rebuilding business reputation