course | Certified Business Development Professional
Boost your profile through Certified Business Development Professional. Expert trainers, practical exercises, and recognized certification in Dubai.
MGLD-545 | Certified Business Development Professional
Course Sector : Management And Leadership
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 07/09/2026 | 11/09/2026 | Dubai | $4,250 | Book now |
| 5 Days | 14/12/2026 | 18/12/2026 | Online | $2,150 | Book now |
| 5 Days | 15/03/2027 | 19/03/2027 | Dubai | $4,250 | Book now |
| 5 Days | 14/06/2027 | 18/06/2027 | Rome | $4,950 | Book now |
Course Introduction
This training program is designed to provide participants with the significant concepts of Business Development and the best practices that may be suitable for their respective companies.
Business Planning
This program focuses on enhancing participants’ skills in business planning, effective negotiation, customer service, and improving business processes.
Course objective
- Gain a comprehensive understanding of the fundamental functions and best practices in Business Development (BD).
- Enhance leadership and negotiation skills to gain leverage in the business and lead the key account team.
- Produce clear sales and marketing differentiators to neutralize competition (value-based proposition).
- Discover the significance of redefining business processes to match the ever-changing business market and customer needs.
- Create and utilize financial ratios and Key Performance Indicators (KPIs) to measure business operations' effectiveness.
Course audience
- Business Owners.
- Business Developers.
- Sales supervisors and managers.
- Account managers.
- Sales reps.
- All professionals who seek to develop themselves and sharpen their skills in discovering business opportunities and improving business profits.
Course Outline | 01 Day One
Understanding business development best practices:
- Understanding Account analysis and qualification.
- What is the new landscape of account management and BD?
- Laddering: an effective buying and selling strategy.
- How to classify your clients?
- Your Guide to build and ideal Client profile.
- Customer loyalty culture: an extraordinary methodology to maximize your image and profits.
Course Outline | 02 Day Two
Tips and Tricks of Business Planning:
- How to conduct customer surveys to identify your important service criteria?
- Strategic analysis
- Targets and goals
- Activities
- Preparing an account development plan
- Building client chemistry with F.O.R.M.
Course Outline | 03 Day Three
Re-engineering the selling process:
- How to review your business selling process?
- Understand the functional product/service
- Define unique selling points
- Use the sales competitors’ analysis form
- Understand and apply the value-added selling process
- Understand the selling process’s best tools.
- Creating a client-centered code of conduct (DART model)
- Assess and develop the selling process using key performance indicators
- Creating a balanced scorecard (business performance audit)
Course Outline | 04 Day Four
Tips and tricks for writing the best business proposal:
- What is a Proposal?
- Proposal Categories (Solicited and Unsolicited)
- How to write a typical Business proposal?
- Model for Writing Proposals
The process of developing successful project proposals
- Grant Proposals
- The Stop Format
Effective Negotiation Skills
- The definition of negotiation
- Some negotiation philosophies
- The difference between persuading and negotiating
- The five stages of the negotiation process
- The critical rules of negotiation
- The phases of the purchasing decision
- Establishing the relative importance of differentiators
- Influencing decision criteria
- Vulnerability analysis
Course Outline | 05 Day Five
Building and Leading the Business Development Team
- Stages in team formation
- Building a high-performance team
- Defining team roles
- The team motivation mix
- Management versus leadership
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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