course | Certificate in Strategic Thinking & Planning

Module 1: Strategic Thinking and Planning
 

• The Essence of Strategy (Concepts and Terminologies)
• The Difference between Good Strategy and Bad Strategy
• Practical Techniques for Thinking Strategically
• Leadership and Management, Comparing Strategy and Operations
• Strategic and Operational Goals (Significance and Difference)
• Using the Strategic Management System

Module 2: Developing Strategy – The Power of Business Analysis
 

• Understanding the Importance and Value of a “Business Model”
• Vision, Values, Mission, and Goals
• Case Examples and Guidelines: Vision and Mission Statements
• Analyzing Your Business Environment
• How to Evaluate Your Organization's Competencies and Capabilities
• Resource-based Approaches to Strategy

Module 3:Strategy Development, Choice, and Translation
 

• Levels of Strategy: Corporate, Business, and Functional
• Competitive Strategy (Strategy as position)
• Emergent Strategies (Strategy as patterns)
• Uncertainty and Scenarios (Strategy as plans)
• Strategic Choice (Selecting the best strategy)
• Translating Strategy with Strategy Maps and Balanced Scorecards

Module 4: Embedding Strategy in the Organization
 

• Communicating Strategy and Managing Stakeholders
• How to Manage Strategic Risk
• Alignment of Operations with Strategy
• Strategic Performance Measurement
• Managing Implementation (Effective execution of strategy)
• Integrating Strategic and Operational Management Processes

Module 5: Bringing It All Together
 

• Building a Strategy / Business Planning Team
• Good Strategy (Case Studies)
• Analyzing Business Models and Strategies in an Industry
• Understanding and Overcoming Psychological Bias
• Overview of the whole course
• Action Planning and Next Steps