course | Corporate Communications

Understanding corporate communications:
 

• What is corporate communications?
• The importance of corporate communications in today’s changing environment.
• Identify the types of corporate communications.
• Stakeholder communication and engagement.  
• The importance of aligning corporate Identity, Branding and reputation.
• What is reputation, and can it be managed?
• How effective Corporate Communication can boost a reputation?
• Shaping your organization’s reputation.

Corporate Communications and Leadership:
 

• The role of leaders in successful corporate communication.
• Effective leadership communication skills.
• Understanding Your Communication style and navigating others.
• What’s your communication style?
• DISC self-assessment: Strengths and weaknesses of each style. 
• Do's and don’ts while communicating with the different 4 styles.

Your Guide to develop corporate communication strategy:
 

• The strategic planning process of corporate communication.
• Understanding Global aspects of corporate communication.
• Identifying High and low-context cultures.
• How to identify and analyze your stakeholders’ needs?
• Vision, Mission, Objectives, and the differences between them.
• Developing SMART Communication objectives and KPI’s
• Identifying the most effective corporate tone and style.
• Understand the PR and Marketing tools that affect corporate communication.
• How to plan for internal communication programs?
• Why storytelling is the best strategy to build your corporate Identity.
• Communications in times of crisis: “Best Practices”.

Introduction to Cascading and Aligning Strategy: 
 

• What is a cascading strategy?
• The Importance of internally cascading and alignment strategy.

What to determine in a cascading strategy:
 

• Vision.
• Mission.
• Values.
• Guidelines.
   

Types of Strategy alignment:
 

• Direct alignment.
• Indirect alignment.
• Lateral alignment.
• What are the challenges of a cascading and aligning strategy?

The golden Recipe of cascading and aligning your strategy:
 

• Define strategic direction.
• Formulate a clear and compelling strategic direction for the organization.
• Design long-term goals and objectives.
• Identify the initiatives and maneuvers that will be needed to cross the success line.
• Boost Strategic teaming.
• Leading successful alignment meetings: “Best Practices”.
• Use the “Discuss – Decide – Support” approach.
• Building a Core Strategy.
• Identify Strategic Connection Points.
• How to map your leadership to the core business strategy?
• Building a Strategic Roadmap.
• How to mirror the alignment process?
• How to explain the core strategy?
• Bring strategies to life.
• Deal with outlier goals (goals that don’t align with strategy).
• Understand how to make cascading strategy decisions.
• How to align daily teams’ activities with the strategy's top objectives?
• Practical project.