course | Promotional Strategy Impacts on Organizational Market Share and Profitability
Learn how promotional strategy impacts market share and profitability through effective marketing campaigns, brand positioning, and strategic promotion.
SMCS-1007 | Promotional Strategy Impacts on Organizational Market Share and Profitability
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 02/11/2026 | 06/11/2026 | Dubai | $4,250 | Book now |
| 5 Days | 31/01/2027 | 04/02/2027 | Jeddah | $4,250 | Book now |
| 5 Days | 21/06/2027 | 25/06/2027 | Dubai | $4,250 | Book now |
| 5 Days | 30/08/2027 | 03/09/2027 | London | $4,950 | Book now |
Course Introduction
The Promotional Strategy Impacts on Organizational Market Share and Profitability course explores how effective promotional strategies influence business growth, brand positioning, and competitive advantage. In today’s competitive markets, organizations must design targeted promotional campaigns that attract customers, strengthen brand visibility, and increase market share.
This course focuses on strategic promotion planning, marketing communication, advertising strategies, brand positioning, and campaign performance analysis. Participants will learn how to design promotional activities that align with business objectives while maximizing return on marketing investment.
By understanding the impact of promotional strategy on market share and profitability, professionals can improve marketing effectiveness, enhance customer engagement, and drive sustainable revenue growth. This course is ideal for marketing managers, brand managers, business strategists, and professionals responsible for developing and managing marketing campaigns
Course objective
- Gain a competitive edge in the market over their rivals.
- Learn how to improve the fortune of their business or organization.
- A better understanding of the organizational factors that determine the commitment of organizational resources to drive the achievement of marketing goals.
- Identify which of the promotional tools the customers respond to favorably.
Course audience
- Sales Executives
- Business Development Executives
- Sales / Marketing Managers
- Account Managers / Relationship Managers
- Sales Directors
- Teachers / Trainers
- Leaders
- Students
- Head of Department
- Art Directors
- HR professional
- Career shifters
- Business Owners / Entrepreneurs
- Social Media Specialist
- SEO Specialist
- Customer Service Officers
Course Outline | 01 Day One
Introduction
- Promotional Strategies
- Promotional goals
- Product variables
- Promotional mix
Course Outline | 02 Day Two
Market Share and Profitability
- Introduction to market share
- Profitability: the primary goal of all business ventures
- Promotional strategies and sales performance
- Relationship between Promotional Strategies and Profits
- Importance of promotional strategy in influencing performance
Course Outline | 03 Day Three
Operations of promotional strategies influence Customer Behaviours
- The Hierarchy of Effects theory
- Planned Behavior Theory
- Framework for understanding sales acceleration/performance
- Market Share Theory
- How to identify the exact promotional tools?
Course Outline | 04 Day Four
Impacts of promotional strategy on market share and profitability
- Market Share
- Promotional Strategy
- Sales Promotion
- Advertising
- Publicity
- Personal Selling
- Profitability
- Sales Promotion
- Advertising
- Publicity
- Personal Selling
Course Outline | 05 Day Five
The importance of the impact of promotional strategy on market share and profitability
- Promotional strategy: a potent tool to influence performance
- Influence of promotional strategy on the overall performance of the organization
- Promotional strategy tools and promotional objectives to be achieved, market share, or profitability.
- Promotional budget planning
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.
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