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course | Business Case Writing for New Products

Looking to excel in business case writing new products? Business Case Writing for New Products in UAE offers applied tools, case studies, and certification.

SMCS-1039 | Business Case Writing for New Products

Course Sector : Sales, Marketing and Customer Service

Course dates

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Duration	Date from	Date to	Course Venue	Course fees	Book a course
5 Days	13/09/2026	17/09/2026	Riyadh	$4,250	Book now
5 Days	30/11/2026	04/12/2026	Dubai	$4,250	Book now
5 Days	17/01/2027	21/01/2027	Riyadh	$4,250	Book now
5 Days	26/04/2027	30/04/2027	Madrid	$4,950	Book now
5 Days	30/08/2027	03/09/2027	Abu Dhabi	$4,250	Book now

Course Introduction

This training course is designed to provide participants with essential insights to address the right issues in the market and use them to justify proposals in a written business case. This will equip participants with skills related to researching the business case, structuring it, and writing it.

Course objective

Gain a comprehensive understanding of the market challenges that new products face.
Explore the process involved in the development of new products.
Identify the key market factors that underpin a business case.
Assess the product idea in terms of potential market success.
Recognize and explain the elements of the case.
Effectively write a business case document.
Validate a business case for a new product.

Course audience

Sales Executives
Business Development Executives
Sales / Marketing Managers
Account Managers / Relationship Managers
Sales Directors
Teachers / Trainers
Leaders
Students
Head of Department
Art Directors
HR professional
Career shifters
Business Owners / Entrepreneurs
Social Media Specialist
SEO Specialist
Customer Service Officers

Course Outline | 01 Day One

The New Product Development Process and Risk

The new product development process
The market risk in new product development
Principles to follow to reduce risk
The role of a business case in product development
How to construct a successful new-product business case
What the business case should contain

Course Outline | 02 Day Two

Potential Success in the Market

Welcome to the Dragon's Den
What dragons look for and why
Here is your new product idea
Researching the market to identify feasibility
Scoping and describing the potential market
Understanding market drivers and their impact

Course Outline | 03 Day Three

Understanding Market Factors, Potential Impacts, and Customer Requirements

Understanding market drivers and their impact (continued)
The potential impact of customers and their effect on the business case
Assessing the sustainability of price and value
How competitor responses might affect the case
Recognising internal limits and capabilities
Resources and changes to make the business case realistic

Course Outline | 04 Day Four

Defining What is Needed to Make the Case Viable in the Market

What is required for the case to succeed in the market?
Objectives of the business case
What strategy will be required to support the case?
Justifying your case
Risk and contingencies to include
Financial investment and expected outcomes

Course Outline | 05 Day Five

Resources Required for the Case to Work

Internal resources and adjustments required
Opportunity-cost time, money effort
Writing the case
Presenting the case
Selling the case
Action plan to win support

Course Certificates

BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

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A product business case is a structured document that evaluates whether investing in a new or existing product is commercially and strategically justified. It connects the product idea to business objectives and provides evidence about market demand, costs, expected returns, risks, resources, and implementation.

A business case for a new product should demonstrate why the product should be developed, what business problem or customer need it addresses, how it will generate value, and whether the expected benefits justify the investment. A practical process is:Identify the customer problem or market opportunity.Define the proposed product and its value proposition.Research the target market and competitors.Estimate development, launch, and operating costs.Forecast revenue, profitability, and other benefits.Identify major risks and assumptions.Compare alternatives, including doing nothing.Present the recommendation and implementation plan.

A simple five-part structure is:Executive summary – The recommendation and key findings.Business need or opportunity – The problem, market opportunity, or strategic need.Proposed solution – What the product or initiative will deliver.Financial and business analysis – Costs, benefits, revenue, ROI, and resources.Risks and implementation – Major risks, timeline, responsibilities, and next steps.

Start by clearly defining the decision you want management to make. Then build the case around evidence:1. Define the problem: Explain what needs to change and why it matters.2. Present the opportunity: Show market demand, customer needs, or strategic benefits.3. Describe the solution: Explain the product, target customers, differentiation, and value proposition.4. Analyze alternatives: Compare different approaches, including maintaining the status quo.5. Build the financial case: Estimate investment, operating costs, revenue, benefits, ROI, and payback where appropriate.6. Assess risks: Identify commercial, operational, technical, financial, and market risks.7. Create the implementation plan: Outline milestones, resources, responsibilities, and timing.8. Make a clear recommendation: End with the specific approval or decision you are requesting.The strongest business cases are evidence-based: they don't simply argue that a product is a good idea; they demonstrate customer demand, strategic fit, financial viability, and manageable risk.

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