course | Promotional Strategy Impacts on Organisational Market Share and Profitability
Promotional Strategy Impacts on Organisational Market Share and Profitability course designed for professionals in Dubai. Learn, apply, and get certified in
SMCS-1063 | Promotional Strategy Impacts on Organisational Market Share and Profitability
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 02/11/2026 | 06/11/2026 | Dubai | $4,250 | Book now |
| 5 Days | 04/04/2027 | 08/04/2027 | Riyadh | $4,250 | Book now |
| 5 Days | 28/06/2027 | 02/07/2027 | Barcelona | $4,950 | Book now |
| 5 Days | 30/08/2027 | 03/09/2027 | London | $4,950 | Book now |
Course Introduction
Promotion is considered one of the most effective tools to attract customers towards the products or services. Being one of the four key aspects of the marketing mix, promotion ensures that the customers are aware of the product or service that you are offering. The higher the level of completion, the producers are keen on building more attractive strategies than those of competitors. Firms have a variety of alternative information delivery systems available to them, which can be used to construct an appropriate promotional mix strategy. This portfolio of alternative delivery mechanisms includes: advertising, personal selling, public relations, publicity, direct marketing, and sales promotions.
Impact on the organizational market
In this 5-day course, we will be discussing in detail the various promotional strategies and their impact on organizational market share and profitability. A Promotion strategy can be considered as a process whereby information about the organization’s products or services is encoded into a promotional message for delivery to the customer.
Course objective
- Gain a competitive edge in the market over their rivals.
- Learn how to improve the fortune of their business or organization.
- A better understanding of the organizational factors that determine the commitment of organizational resources to drive the achievement of marketing goals.
- Identify which of the promotional tools the customers respond to favorably.
Course audience
- Sales Executives
- Business Development Executives
- Sales / Marketing Managers
- Account Managers / Relationship Managers
- Sales Directors
- Teachers / Trainers
- Leaders
- Students
- Head of Department
- Art Directors
- HR professional
- Career shifters
- Business Owners / Entrepreneurs
- Social Media Specialist
- SEO Specialist
- Customer Service Officers
Course Outline | 01 Day One
Introduction
- Promotional Strategies
- Promotional goals
- Product variables
- Promotional mix
Course Outline | 02 Day Two
Market Share and Profitability
- Introduction to market share
- Profitability: the primary goal of all business ventures
- Promotional strategies and sales performance
- Relationship between Promotional Strategies and Profits
- Importance of promotional strategy in influencing performance
Course Outline | 03 Day Three
Operations of promotional strategies influence Customer Behaviours
- The Hierarchy of Effects theory
- Planned Behavior Theory
- Framework for understanding sales acceleration/performance
- Market Share Theory
- How to identify the exact promotional tools?
Course Outline | 04 Day Four
Impacts of promotional strategy on market share and profitability
- Market Share
- Promotional Strategy
- Sales Promotion
- Advertising
- Publicity
- Personal Selling
- Profitability
- Sales Promotion
- Advertising
- Publicity
- Personal Selling
Course Outline | 05 Day Five
The importance of the impact of promotional strategy on market share and profitability
- Promotional strategy: a potent tool to influence performance
- Influence of promotional strategy on the overall performance of the organization
- Promotional strategy tools and promotional objectives to be achieved, market share, or profitability.
- Promotional budgets planning
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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