course | Account Expansion Strategies
Join the Account Expansi... course taught in English
SMCS-3276 | Account Expansion Strategies
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 18/10/2026 | 22/10/2026 | Online | $2,150 | Book now |
| 5 Days | 05/04/2027 | 09/04/2027 | Dubai | $4,250 | Book now |
| 5 Days | 09/05/2027 | 13/05/2027 | Riyadh | $4,250 | Book now |
| 5 Days | 16/08/2027 | 20/08/2027 | Los Angeles | $5,950 | Book now |
Course Introduction
Growing existing accounts requires more than maintaining relationships—it requires a strategic approach that identifies opportunities, maximizes value, and strengthens partnerships. This program equips participants with the skills to analyze accounts, identify growth opportunities, and implement structured strategies to expand revenue while deepening client engagement.
Training Course Methodology
The training course is designed to be interactive and participatory, and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course will use lectures and presentations, exercises, experiential and exposure to real world problems and policy choices confronting delegates.
Course objective
- Analyze existing accounts to identify growth potential.
- Develop account-specific growth strategies.
- Prioritize opportunities based on strategic value and revenue potential.
- Strengthen relationships through targeted engagement plans.
- Implement measurable actions to achieve account growth objectives.
Course audience
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Key Account Managers
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Strategic Account Managers
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Client Relationship Managers
Course Outline | DAY 01
Understanding Strategic Account Management
- Principles of account growth and key success factors
- Mapping account structure and stakeholders
- Understanding client business objectives and priorities
- Identifying opportunities for cross-selling and upselling
- Evaluating account performance metrics
Course Outline | Day 02
Account Analysis and Opportunity Identification
- Analyzing historical sales and account performance
- Identifying unmet needs and gaps in service or product adoption
- Market and competitor analysis for strategic positioning
- Prioritizing accounts based on potential value
- Risk assessment and mitigation for account expansion
Course Outline | Day 03
Strategic Planning for Account Growth
- Setting account-specific objectives and KPIs
- Crafting a tailored growth strategy per account
- Developing a structured account plan
- Aligning growth initiatives with organizational goals
- Resource allocation and action planning
Course Outline | Day 04
Relationship Building and Stakeholder Engagement
- Mapping decision-makers and influencers in the account
- Strengthening client relationships for long-term partnership
- Effective communication and engagement techniques
- Leveraging trust and credibility to support growth initiatives
- Managing objections and negotiating value-add opportunities
Course Outline | Day 05
Execution, Monitoring, and Continuous Improvement
- Implementing account growth strategies and tracking progress
- Using dashboards and metrics to measure success
- Evaluating outcomes and learning from wins and losses
- Adjusting strategies based on performance and feedback
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.
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