course | Product Life Cycle Management
Join the Product Life Cy... course taught in English
SMCS-3319 | Product Life Cycle Management
course sector : Sales, Marketing and Customer Service
| table.duration | table.dateFrom | table.dateTo | table.courseVenues | table.courseFees | table.bookACourse |
|---|---|---|---|---|---|
| 5 days | 07/06/2026 | 11/06/2026 | Online | $2,150 | table.bookNow |
| 5 days | 11/10/2026 | 15/10/2026 | Riyadh | $4,250 | table.bookNow |
table.courseIntroduction
Understanding and managing the Product Life Cycle (PLC) is essential for maximizing product value, profitability, and long-term competitiveness.
This course equips professionals with the knowledge and frameworks to manage products effectively from ideation and launch through growth, maturity, and decline. Participants will learn how strategic decisions, market dynamics, and customer behavior influence each stage of the life cycle, enabling better planning, resource allocation, and performance optimization across the product journey.
table.courseObjective
- Explain the stages of the Product Life Cycle and their strategic implications.
- Align product strategies, investments, and decisions with each life cycle stage.
- Analyze market, customer, and performance data across the product life cycle.
- Identify risks, opportunities, and transition triggers between life cycle stages.
- Manage product performance, profitability, and sustainability over time.
- Support informed decision-making related to product enhancement, extension, or retirement.
table.courseAudience
- Product Managers and Product Owners
- Product Development and Innovation Teams
- Marketing and Brand Managers
table.courseOutline | DAY 01
Introduction to Product Life Cycle Concepts
- Overview of Product Life Cycle theory
- Stages of the Product Life Cycle: introduction, growth, maturity, decline
- Strategic importance of life cycle thinking
- Internal and external factors influencing the Product Life Cycle
- Common misconceptions and limitations of the PLC model
table.courseOutline | Day 02
Product Strategy in the Introduction and Growth Stages
- Product planning and development considerations
- Go-to-market strategies and early adoption dynamics
- Pricing, positioning, and customer acquisition strategies
- Managing risks and uncertainty in early life cycle stages
- Performance indicators for introduction and growth
table.courseOutline | Day 03
Managing Products in the Maturity Stage
- Market saturation and competitive pressure
- Product differentiation and feature optimization
- Cost management and operational efficiency
- Customer retention and loyalty strategies
- Metrics for monitoring product maturity and profitability
table.courseOutline | Day 04
Decline, Extension, and Portfolio Decisions
- Identifying signals of product decline
- Product life cycle extension strategies
- Repositioning, redesign, and market expansion
- Portfolio management and resource reallocation
- Decision frameworks for product continuation or retirement
table.courseOutline | Day 05
Product Life Cycle Governance and Performance Management
- Aligning Product Life Cycle decisions with business strategy
- Lifecycle-based forecasting and planning
- Cross-functional roles in Product Life Cycle management
- Risk management and compliance across the life cycle
- Building a structured Product Life Cycle management approach
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