course | Strategic Product Design & Promotion
Join the Strategic Produ... course taught in English – In competitive markets, designing a product that meets customer needs is only half the challenge—effectively…
SMCS-3324 | Strategic Product Design & Promotion
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 13/09/2026 | 17/09/2026 | Online | $2,150 | Book now |
| 5 Days | 02/05/2027 | 06/05/2027 | Riyadh | $4,250 | Book now |
Course Introduction
In competitive markets, designing a product that meets customer needs is only half the challenge—effectively promoting it to drive adoption and business growth is equally critical.
This program equips product and marketing leaders with the skills to strategically design, develop, and launch products that resonate with target audiences. Participants will learn how to integrate customer insights, design thinking, and promotional strategies into actionable plans that maximize market impact and ROI.
Course objective
- Translate customer insights into strategic product design decisions.
- Develop product concepts that align with business strategy and market needs.
- Plan and execute effective product launches and promotional campaigns.
- Collaborate with cross-functional teams to bring products to market successfully.
- Measure product and promotion performance to inform continuous improvement.
Course audience
- product Managers & Product Owners
- Marketing Managers & Brand Managers
- Business Development Managers
Course Outline | DAY 01
Understanding Market Needs and Customer Insights
- Analyzing market trends, competitor offerings, and emerging opportunities
- Identifying target customer segments and unmet needs
- Conducting customer research: surveys, interviews, and observation
- Translating insights into actionable product requirements
Course Outline | Day 02
Product Ideation and Strategic Design
- Principles of design thinking for strategic product development
- Defining product value proposition and unique selling points (USPs)
- Conceptualizing innovative features and product experiences
- Aligning product design with business strategy and brand positioning
Course Outline | Day 03
Product Development & Prototyping
- Translating concepts into prototypes and minimum viable products (MVPs)
- Iterative testing and user feedback loops
- Collaborating with cross-functional teams for design feasibility
- Balancing cost, quality, and time-to-market in product design
Course Outline | Day 04
Go-to-Market Strategy and Promotion Planning
- Developing product launch strategies aligned with strategic goals
- Positioning, messaging, and brand communication frameworks
- Channel selection and promotional tactics for maximum impact
- Integrated marketing campaigns: digital, offline, and influencer strategies
Course Outline | Day 05
Measuring Impact and Continuous Improvement
- Defining key performance indicators (KPIs) for product and promotion success
- Monitoring product performance, customer adoption, and brand impact
- Leveraging data to refine design and promotion strategies
- Scaling and sustaining product success in competitive markets
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.
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