course | Sales and Marketing Management Mini MBA
Sales and Marketing Management Mini MBA course designed for professionals in Abu Dhabi. Learn, apply, and get certified in sales marketing mini mba.
SMCS-414 | Sales and Marketing Management Mini MBA
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 3 Days | 28/09/2026 | 30/09/2026 | Dubai | $3,250 | Book now |
| 3 Days | 14/12/2026 | 16/12/2026 | Abu Dhabi | $3,250 | Book now |
| 3 Days | 31/01/2027 | 02/02/2027 | Doha | $3,250 | Book now |
| 3 Days | 10/05/2027 | 12/05/2027 | Geneva | $4,950 | Book now |
Course Introduction
Sales and Marketing Management Mini MBA
The Sales and Marketing Management Mini MBA is an intensive and highly practical program designed for professionals who aspire to master the core disciplines of sales leadership, marketing strategy, customer engagement, and business growth.
In today’s fast-evolving and competitive marketplace, success demands more than technical skills — it requires strategic thinking, market insight, digital fluency, and the ability to build strong, lasting relationships with customers. This Mini MBA provides a condensed yet powerful experience that mirrors the strategic frameworks taught in traditional MBA programs but focuses specifically on real-world sales and marketing challenges.
Participants will gain a holistic understanding of key marketing and sales management concepts, learn how to develop high-performing strategies, lead effective teams, manage customer journeys, and drive sustainable growth. Through a combination of business case studies, real-world simulations, and practical workshops, participants will leave equipped to make high-level decisions that significantly impact organizational success.
Course objective
- Develop strategic sales and marketing plans aligned with business goals.
- Understand and influence customer behaviour through data-driven insights.
- Build, manage, and lead high-performance sales and marketing teams.
- Create and position strong brands in competitive markets.
- Implement integrated digital and traditional marketing strategies.
- Manage key customer relationships and negotiation processes effectively.
- Utilize marketing analytics and KPIs for continuous improvement and performance tracking.
- Apply global best practices in sales management, customer retention, and market expansion.
Course audience
- Sales Managers, Marketing Managers, and Business Development Professionals
- Mid-level Executives preparing for senior leadership roles
- Product Managers, Brand Managers, and Market Analysts
- Customer Relationship and Key Account Managers
- Any professional involved in sales, marketing, or commercial functions who seeks a strategic upgrade of their skills
Course Outline | DAY 01
Module 1: Strategic Sales and Marketing Management
- The strategic role of marketing and sales in business growth
- Market segmentation, targeting, and positioning strategies
- Sales and marketing integration: aligning efforts for maximum impact
Course Outline | Day 02
Module 2: Consumer Behaviour and Market Research
- Understanding buying behavior in B2B and B2C markets
- Conducting effective market research and competitive intelligence
- Turning market insights into actionable strategies
Course Outline | Day 03
Module 3: Sales Leadership and Performance Management
- Designing sales structures and compensation models
- Building and managing high-performing sales teams
- CRM strategies and sales funnel optimization
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.
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