course | Market research, Evaluation and analysis
Boost your profile through Market research, Evaluation and analysis. Expert trainers, practical exercises, and recognized certification in GCC.
SMCS-418 | Market research, Evaluation and analysis
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 12/10/2026 | 16/10/2026 | Dubai | $4,250 | Book now |
| 5 Days | 07/12/2026 | 11/12/2026 | Online | $2,150 | Book now |
| 5 Days | 29/03/2027 | 02/04/2027 | London | $4,950 | Book now |
| 5 Days | 23/05/2027 | 27/05/2027 | Riyadh | $4,250 | Book now |
Course Introduction
Market research
In an increasingly competitive global marketplace, organizations must understand customer needs, industry trends, and market dynamics to craft winning strategies. Market research is no longer a luxury — it is a strategic necessity.
This course is designed to empower participants with comprehensive skills in planning, executing, analysing, and leveraging market research to make smarter business decisions. It bridges theory with hands-on applications, guiding learners through the complete research lifecycle: from framing the right questions, choosing appropriate methodologies, and collecting and analysing data, to turning findings into actionable insights that drive organizational success.
Participants will explore both traditional and digital research techniques, learn how to critically evaluate market information, and develop persuasive data-driven recommendations for senior management. Special emphasis will be placed on modern tools such as online surveys, analytics platforms, social media listening, and big data applications.
Course objective
- Understand the role of market research in strategic decision-making.
- Design effective research frameworks aligned with business goals.
- Choose the most suitable qualitative and quantitative research methods.
- Utilize modern data collection tools and online research techniques.
- Analyse and interpret both primary and secondary data accurately.
- Perform competitor analysis and environmental scanning.
- Segment markets and profile customers based on research findings.
- Identify emerging trends through predictive analytics.
- Evaluate market potential for new products or services.
- Create impactful research reports and data visualizations.
- Communicate research results to stakeholders for maximum influence.
Course audience
- Marketing, Sales, and Business Development Professionals
- Market Researchers and Analysts
- Product and Brand Managers
- Entrepreneurs and Startup Founders
- Anyone involved in market analysis, customer insights, or strategic planning
Course Outline | 01 Day one
Fundamentals of Market Research
- The strategic value of market research
- Differences between primary and secondary research
- Defining research questions and objectives
- Ethical considerations in market research
Course Outline | 02 Day Two
Research Methodologies and Data Collection
- Designing qualitative research: interviews, focus groups, ethnographic studies
- Designing quantitative research: surveys, questionnaires, experimental designs
- Online research methods: digital surveys, online panels, social media research
- Building effective sampling plans
Course Outline | 03 Day Three
Data Analysis and Interpretation
- Introduction to descriptive and inferential statistics
- Using Excel, SPSS, or other analytics tools
- Cross-tabulation, correlation analysis, regression basics
- Data cleaning and quality assurance
- Identifying patterns, trends, and insights
Course Outline | 04 Day Four
Advanced Applications of Research
- Competitor intelligence gathering
- Customer segmentation and persona building
- Product concept testing and brand tracking studies
- Predictive market analysis and trend forecasting
- Introduction to big data and AI in market research
Course Outline | 05 Day Five
Presenting and Applying Research Insights
- Best practices in structuring research reports
- Data visualization techniques: turning numbers into narratives
- Storytelling with data for executives
- Communicating findings to drive decision-making
- Group case study and capstone project
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.
🔗 Quick Links
Sister Companies to Boost Consulting and Training
most trending
And Recommended Training Courses
We believe in progress for everyone.
We helped more than 10,000 clients over 20 countries on 4 continents in boosting their knowledge, skills, and careers.
Boost Training And Consulting All Copyrights Reserved 2026