course | Certified Public Relations Professional
Looking to excel in certified public relations? Certified Public Relations Professional in UAE offers applied tools, case studies, and certification.
SMCS-443 | Certified Public Relations Professional
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 21/09/2026 | 25/09/2026 | Dubai | $4,250 | Book now |
| 5 Days | 07/12/2026 | 11/12/2026 | Los Angeles | $5,950 | Book now |
| 5 Days | 01/02/2027 | 05/02/2027 | Dubai | $4,250 | Book now |
| 5 Days | 23/05/2027 | 27/05/2027 | Riyadh | $4,250 | Book now |
Course Introduction
Public Relations Professional
Public relations is a separate management role that aids in the establishment and maintenance of mutual channels of communication, understanding, acceptance, and cooperation between a company and its public. It is the management of problems or issues that will keep management informed of public opinion.
In this 5-Day training course, we’ll BOOST participants’ understanding of the role of PR professionals and lead them to master communication techniques and skills. In addition to enabling them to evaluate crisis situations and deal with the media while promoting the reputation of the organization.
Course objective
- Identify different PR concepts and strategies.
- Master key PR and communication skills as well as editorial, layout, and production techniques.
- Evaluate certain PR techniques and approaches appropriately in order to link them to the working environment
- Enhance and apply the main media skills in PR
- Prepare, present, and deliver effective oral messages in public
- Distinguish between the public relations and marketing functions of organizations, identifying the exchange between provider and customer as the distinguishing characteristic of marketing relationships.
Course audience
- Sales Executives
- Business Development Executives
- Sales / Marketing Managers
- Account Managers / Relationship Managers
- Sales Directors
- Teachers / Trainers
- Leaders
- Students
- Head of Department
- Art Directors
- HR professional
- Career shifters
- Business Owners / Entrepreneurs
- Social Media Specialist
- SEO Specialist
- Customer Service Officers
Course Outline | 01 Day one
PR concepts
- Criteria for successful PR
- PR tools
- Definition, roles, and situations
- Qualities for successful PR staff
PR and communication skills
- Importance of communication in PR
- The PR officer as communicator
- Exchange of messages
- Models of the communication process
- Overcoming communication barriers
- Importance of body language in PR activities
- Definition of effective writing
- Use of clear language
- Writing memos, letters
- Preparing colourful newsletters
- Designing and preparing attractive brochures
Course Outline | 02 DAY TWO
PR responsibilities
- Corporate image identity and reputation
- Benefits of an effective corporate image
- Internal and external spheres
- Forming a corporate image in the spheres
PR and the media
- Definition of media
- Types of media
- Recorded and live interviews
- Behaviour during media interviews
- PR and the media: the tools
- Press conferences
- Preparing press kits
- Preparing press releases
- Dealing with the media
- Building good relations with the media
- Dealing with the press during times of crisis
Course Outline | 03 Day Three
Presentation skills and delivering a speech
- Key characteristics of dynamic speakers
- Importance of preparation
- Selecting a topic and purpose
- Analysing the audience
- Rehearsing the speech
- Public speaking anxiety
- Verbal characteristics and eye contact
The PR promotional role
- Decision making process of consumers
- Corporate community involvement
- Marketing PR (MPR)
- PR role in marketing
- Sponsorship and promotions
- Organizing different exhibitions
Course Outline | 04 Day Four
Presentation skills and delivering a speech
- Key characteristics of dynamic speakers
- Importance of preparation
- Selecting a topic and purpose
- Analysing the audience
- Rehearsing the speech
- Public speaking anxiety
- Verbal characteristics and eye contact
Course Outline | 05 Day Five
The PR promotional role
- The decision-making process of consumers
- Corporate community involvement
- Marketing PR (MPR)
- PR role in marketing
- Sponsorship and promotions
- Organizing different exhibitions
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.
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