course | Certified Sales Manager
Looking to excel in certified sales manager? Certified Sales Manager in Abu Dhabi offers applied tools, case studies, and certification.
SMCS-448 | Certified Sales Manager
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 14/09/2026 | 18/09/2026 | Madrid | $4,950 | Book now |
| 5 Days | 16/11/2026 | 20/11/2026 | Abu Dhabi | $4,250 | Book now |
| 5 Days | 23/11/2026 | 27/11/2026 | Abu Dhabi | $4,250 | Book now |
| 5 Days | 14/03/2027 | 18/03/2027 | Riyadh | $4,250 | Book now |
| 5 Days | 24/05/2027 | 28/05/2027 | Abu Dhabi | $4,250 | Book now |
| 5 Days | 14/06/2027 | 18/06/2027 | Dubai | $4,250 | Book now |
| 5 Days | 23/08/2027 | 27/08/2027 | Abu Dhabi | $4,250 | Book now |
Course Introduction
Sales management plays a pivotal role in driving revenue growth, market competitiveness, and long-term customer relationships. As markets become more competitive and customer expectations continue to evolve, organizations require sales managers who can lead teams strategically, manage performance effectively, and align sales activities with broader business objectives.
The Certified Sales Manager course is designed for sales professionals who have progressed beyond individual contributor roles and are now responsible for leading, managing, and developing sales teams. Within BOOST professional development portfolio, this program focuses on strengthening the managerial, analytical, and leadership capabilities required to succeed in modern sales management roles.
The course emphasizes the critical transition from selling to managing sales. Participants explore how to plan and execute sales strategies, manage pipelines and forecasts, coach and motivate sales teams, and monitor performance using structured, data-driven approaches. Equal attention is given to customer-centric selling, ethical sales conduct, and collaboration with marketing, operations, and finance.
By combining strategic insight with practical management tools, this program equips participants with the skills and confidence needed to manage sales teams effectively, improve performance consistency, and contribute to sustainable revenue growth and long-term customer value.
Course objective
- Understand the role and responsibilities of a sales manager
- Apply effective sales leadership and management practices
- Develop and execute sales plans aligned with business objectives
- Manage sales pipelines, forecasts, and performance metrics
- Coach, motivate, and develop sales team members
- Strengthen customer relationship and account management strategies
- Use data and insights to support sales decisions
- Promote ethical and professional sales management practices
Course audience
- Sales managers and assistant sales managers
- Senior sales executives preparing for managerial roles
- Account and key account managers
- Business development managers
- Team leaders supervising sales teams
- Commercial managers overseeing sales functions
- Professionals seeking formal certification in sales management
Course Outline | 01 Day one
The Role of the Sales Manager and Sales Leadership
- Evolution of sales management roles
- Transition from salesperson to sales manager
- Responsibilities and competencies of effective sales managers
- Sales leadership styles and behaviors
- Aligning sales goals with organizational strategy
- Ethics and professionalism in sales management
Course Outline | 02 Day Two
Sales Planning and Strategy Execution
- Sales planning processes and objectives
- Territory and account planning
- Setting realistic and measurable sales targets
- Aligning sales strategies with customer and market needs
- Coordinating sales activities with marketing and operations
- Managing sales resources efficiently
Course Outline | 03 Day Three
Managing Sales Performance and Forecasting
- Sales pipeline management
- Sales forecasting concepts and techniques
- Key sales performance indicators (KPIs)
- Monitoring and analyzing sales results
- Identifying performance gaps and corrective actions
- Using data to improve sales effectiveness
Course Outline | 04 Day Four
Coaching, Motivating, and Developing Sales Teams
- Building and sustaining high-performing sales teams
- Coaching techniques for skill and performance improvement
- Motivation, incentives, and performance drivers
- Performance reviews and feedback conversations
- Managing underperformance and difficult situations
- Developing future sales leaders
Course Outline | 05 Day Five
Customer Management and Continuous Sales Improvement
- Customer-centric sales management
- Key account and relationship management
- Customer retention and loyalty strategies
- Managing complex sales challenges and objections
- Continuous improvement in sales processes
- Developing a personal sales management action plan
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.
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