course | The Art of Selling: Advanced Sales Skills
The Art of Selling: Advanced Sales Skills course designed for professionals in UAE. Learn, apply, and get certified in art selling sales skills.
SMCS-924 | The Art of Selling: Advanced Sales Skills
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 3 Days | 25/10/2026 | 27/10/2026 | Riyadh | $3,250 | Book now |
| 3 Days | 05/04/2027 | 07/04/2027 | Geneva | $4,950 | Book now |
| 3 Days | 24/05/2027 | 26/05/2027 | Dubai | $3,250 | Book now |
| 3 Days | 30/08/2027 | 01/09/2027 | Abu Dhabi | $3,250 | Book now |
Course Introduction
Achieving success requires the salesperson to become a challenger and a strategic partner with clients. So now it is crucial for sales to develop more effective management tools for themselves and the environment in which they sell in.
By understanding and actualizing the art of narrating stories in their pitches, they will be able to make that “Aha!” moment for prospects. Getting to this moment will captivate your clients and strengthen your business relationship with them.
This learning experience will support the sales department to create more compelling sales calls, close deals correctly, and achieve SMART objectives.
Training Course Methodology
This training course is designed to be highly interactive and participatory. To ensure maximum comprehension and retention, this training will utilize a variety of proven virtual learning methods such as break-out sessions for group discussions and brainstorming, virtual icebreakers, recorded videos, case studies, and readings.
Course objective
- Recognize the true dynamic changes of today’s selling
- Diagnose the reasons behind such changes
- Identify Why Clients buy or postpone.
- Discover Different Types of Clients
- Build ways to appeal to the different types
- Develop improved self-awareness and emotional intelligence in professional selling
- Understand the difference and balance between scientific selling and personal selling
- Master self-management and goal setting —what you focus on will become reality
- Strengthen interpersonal relations in selling
- Recognize and understand the new landscape of selling to informed clients
- Think strategically with a focus on the new client’s mind and profile
- Develop their personal brand
Course audience
- Project Officers
- Administrative officers
Course Outline | 01 Day One
Selling in today’s World
- The logic of product features is overrated
- The new attention span of buyers
- Buying decisions: Logical or Emotional?
Know your clients’ type
- Strategic buyers
- Spendthrifts
- Average Spenders
- Frugality
- How to appeal to each type of buyer?
Communication Skills
- Practicing Active Listening
- Eliminating Filters to Effective Listening
- Helping Others Listen More Effectively
- Doing the Basics Better
Course Outline | 02 Day Two
Selling with Stories
- What is A sales story
- Six attributes of A story
- Sales story activity
- WHY TELL SALES STORIES?
- Types of stories
- When to use stories?
Capture Attention
- Body signals
- The 3Vs of StoryTelling
- Visual power
- Vocal power
- Verbal Power
Build Trust
- Establishing Rapport
- Business Rapport
- Personal Rapport
- Getting Buyers To Tell Their Story
Course Outline | 03 Day Three
NeuroSelling
- Neuroscience means new tools
- Personal vs. scientific selling
- Tapping into the emotional brain
- Emotional intelligence in selling
Personal Branding for Sales
- Clients buy you 1st
- Personal Brand Development
- “evaluate yourself “
- Personal SWOT analysis
- Create/ develop your Brand
Close the Sales
- Arming your Pitch with Relevant Stories
- Build your Sales Story Pitch
- Generating Loyalty & Developing Advocacy
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.
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