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course | Certificate in Digital Marketing Strategies

Boost your profile through Certificate in Digital Marketing Strategies. Expert trainers, practical exercises, and recognized certification in GCC.

SMCS-971 | Certificate in Digital Marketing Strategies

Course Sector : Sales, Marketing and Customer Service

Course dates

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Duration	Date from	Date to	Course Venue	Course fees	Book a course
5 Days	14/09/2026	18/09/2026	Vienna	$4,950	Book now
5 Days	07/12/2026	11/12/2026	Dubai	$4,250	Book now
5 Days	25/01/2027	29/01/2027	Dubai	$4,250	Book now
5 Days	13/06/2027	17/06/2027	Riyadh	$4,250	Book now

Course Introduction

76% of people feel that marketing has changed more in the past two years than it has in the previous fifty years. Traditional marketing methods alone aren’t enough to efficiently drive lead generation and sales. Digital marketing expenditures are forecasted to reach over $190 billion worldwide by 2017, as organizations continue to recognize the ability of digital tools and channels to build brand awareness, generate high-quality leads, and maximize revenue.

Skilled digital professionals

As the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing. This 5-day BOOST training course is designed to provide participants with strategies in order to maximize the impact of marketing through powerful digital tools. This course focuses on the importance of mobile marketing as well as the current applications any company can use to effectively reach a massive audience.

Course objective

Gain an understanding of the concepts of mobile marketing and the changes it has brought to the marketing business.
Target the right audience and provide relevant information to them.
Integrate mobile marketing strategy with the existing social media strategy.
Drive excellent user experience by creating a compelling mobile responsive design for your website.
Identify and utilize mobile applications to promote company and services.

Course audience

Sales Executives
Business Development Executives
Sales / Marketing Managers
Account Managers / Relationship Managers
Sales Directors
Teachers / Trainers
Leaders
Students
Head of Department
Art Directors
HR professional
Career shifters
Business Owners / Entrepreneurs
Social Media Specialist
SEO Specialist
Customer Service Officers

Course Outline | 01 Day One

Digital Marketing

Key Concepts of Digital Marketing
Traditional v. Digital Marketing
The Opportunity of Digital Marketing
Characteristics of Digital Marketing
Implications of Digital Marketing
Market Research v. Market Reality

Search Marketing: SEO

Key SEO Concepts
Search Results & Positioning
Benefits of Search Position
Stakeholders in Search
Mechanics of Search
On-Page Optimization
The SEO Process
Customer Insights
Analysis & Review
Keyword Research & Selection
Content Updates & Layout
Meta Tags
SEO Site Map
SEO Google Search Console
Off-Page Optimization
Inbound Links & Link Building
Ranking
Laws & Guidelines

Course Outline | 02 Day Two

Digital Display Advertising

Key Digital Display Concepts
Benefits of Digital Display
Challenges of Digital Display
Business Value
Running Effective Ads about the Company
Ad Formats
Ad Features
Ad Display Frequency
Campaign Planning
Campaign Steps
Campaign Objectives
Campaign Budget
Creative Formats
Targeting
Tracking your Campaign
Optimizing the Campaign
Laws & Guidelines

Course Outline | 03 Day Three

Digital Marketing Strategies

Email Marketing
Key Email Marketing Concepts
Campaign Process
Online and Offline Data Capture
Segmentation
Email Design
User Behavior
User Characteristics
Email Copy, Structure, Delivery, Systems
Filtering, Scheduling, Measurement
Key Terms & Metrics

Social Media Marketing

Key Concepts of Social Media
Content Planning and Scheduling
Social Media for Business
Social Media Goals
Setting Goals and Priorities
Facebook Features, Business Page, Messenger for Business, Apps, Advertising Types, and Advertisement Management
Instagram Features, Third-Party Apps, Best Practices, Advertising Types, and Advertisement Management
Twitter Features, Chat, Profile set-up, Lists, Advertising Types, Advertisement Management
LinkedIn Setup & Profile, Groups, InMail, Company Page, Recruitment
Google+ Brand Page, Google+ and SEO, Google Hangouts
Pinterest Profile, Advertising, Business Accounts
YouTube Account Basics, Channels, Content types, Advertising, and Analytics
Social Media KPIs

Course Outline | 04 Day Four

Mobile Marketing

Key Mobile Marketing Concepts
Trends in Mobile
Opportunities & Risks
Mobile Devices
SMS Content and Strategy
Mobile Advertising
Mobile Optimized Websites
Mobile Apps
Attributes of Effective Apps
Digital Marketing Institute 7 Step Process for Mobile Apps
Proximity Marketing
Bluetooth
Mobile Coupons & Ticketing
Implementation
Strategic Steps
Marketing Goals
Review & Testing
Social Media Channels

Course Outline | 05 Day Five

Digital Marketing: How to Discover and Reach an Online Target Audience

Key consumer mobile behaviours along the route to purchase
Knowing what the business/company is offering
Building and updating your audience persona
Monitoring audience analytics
Reach out to niche websites and relevant influencers
Selecting the right platforms to connect your content and target audiences
Use of social listening tools
The pros and cons of mobile-optimised sites and native apps

Course Certificates

BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

Request a Quote

Yes, especially if you are:Entering digital marketing for the first time.Moving from content, sales, communications, or another field into marketing.Building credibility on your CV/LinkedIn.Using the certificate as structured learning rather than as your only qualification.For a beginner, I would prioritize Google + HubSpot certifications, then build practical projects. HubSpot's certifications are currently free and include Digital Marketing, Content Marketing, Social Media Marketing, and Digital Advertising.

Yes, you can learn the fundamentals in 3 months. You probably cannot become an expert strategist in three months, but you can become job-ready at an entry level if you study consistently and practice.A good 12-week structure:Month 1 — FundamentalsMarketing fundamentalsCustomer journeyTarget audience/personasContent marketingSEO fundamentalsSocial mediaEmail marketingBasic analyticsMonth 2 — ExecutionGoogle AdsMeta AdsKeyword researchSEO contentLanding pagesConversion funnelsGA4/analyticsCampaign measurementMonth 3 — Strategy + PortfolioBuild a complete marketing strategy.Create a content plan.Build a sample paid campaign.Analyze campaign data.Create a customer journey.Prepare a marketing dashboard/report.Document everything in a portfolio.

This is different from simply learning how to run ads or write social posts.You need to develop strategic thinking across the entire marketing system:Research → Positioning → Audience → Goals → Channels → Content → Campaigns → Conversion → Analytics → OptimizationFocus on these areas:Marketing strategyLearn segmentation, targeting, positioning, value propositions, funnels, and competitive analysis.Customer understandingLearn personas, customer journeys, pain points, buying behavior, and customer research.Channel expertiseUnderstand SEO, PPC, social media, email, content, and organic/paid acquisition.AnalyticsBe comfortable with KPIs such as CTR, CPC, CPA, conversion rate, ROAS, CAC, LTV, retention, and attribution.Content strategyKnow how content supports awareness, consideration, conversion, and retention.ExperimentationLearn A/B testing, campaign optimization, CRO, and how to turn data into decisions.Business thinkingA strategist needs to connect marketing activity to revenue, profitability, customer acquisition, retention, and business objectives.

Open Training Calendar

Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.

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